Every business has a story, and ours is no different. Choosing a name and logo wasn’t just about branding—it was about meaning, connection, and purpose.
It all began when Louise was deciding on the cover of her first book. She wanted something truly meaningful—something that felt inspired and true to the heart of her work. Seeking a sign, she turned to spirit—and heard the call of an owl.
Louise asked her publisher, who was working closely with her, to find an owl for the cover. They found the perfect one—now proudly our logo. When Louise shared how much she loved it, her publisher went further and bought the copyright from the artist, making it officially hers.
The name Violet is just as personal. It’s Louise’s favourite colour, and also the name of her late grandmother, a woman she adored.
Every time someone sees our logo or hears our name, it’s more than a brand—it’s a story of guidance, connection, and the choices that make our business uniquely ours.